Audi CMO: What US Automakers Are Doing Wrong

NEW YORK (YouTube.com/AdAge) — German luxury brand Audi is a refreshing change from what most of the news in the auto business has been about lately. The Volkswagen subsidiary has pumped up its US advertising budget by 20%, increased its market share and been surprisingly successful in marketing “clean diesel” models against competitors’ hybrids. In this eight-minute video, Audi America CMO Scott Keogh recaps the company’s strategies at the same time he wags his finger at what he portrays as the hopelessly bland marketing of US domestic automakers.
Video Rating: 5 / 5