News for a Change: An Advocate’s Guide to Working with the Media
News for a Change: An Advocate’s Guide to Working with the Media
News for a Change provides step-by-step instructions for working with the media to promote social change. The authors are seasoned activists in the use of media advocacy — the strategic use of news media, advertising and community organizing to change public policy. In this media-driven age, strategic media approaches are vital to achieving visibility, gathering support, and challenging those in positions of power.
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Excellent guide for advocates,
Larry Wallack, Katie Woodruff and Lori Dorfman are recognized experts in media advocacy. This book was a textbook for my media communications course in a graduate school of public health. I would recommend this book for anyone who would like a better understanding of how to work with the media to support advocacy and policy issues, in any subject area. It incorporates a workbook style, with examples of press releases, letters, etc. It’s a how-to for hands-on folks. There are also other books focusing on media advocacy, written by Wallack and Dorfman, that I would highly recommend. But News for a Change is an excellent starting point for anyone who needs the media to cover an advocacy/policy issue.
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|Good solid backgrounder,
This book is old enough that it gives only the barest mention to the influence of Web media, and no tactics related thereto, but the fundamentals the book does teach are applicable on the Web or anywhere. I learned from it.
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