what is the difference in pepsi and coca colas advertising strategys? and which one is ahead?

Question by simplicity: what is the difference in pepsi and coca colas advertising strategys? and which one is ahead?
please help me find the differences between their advertising strategys and who is making the most profits. i also woul dlike any web site that would help with this. please. which strategy worked the best? im doing a fair roject on the cola war and how the ads helped or hurted the two. please give me any info you can.

Best answer:

Answer by harry rav
ok there is no diffrence. there amde by the came people. Coke is ahead because there world wide, liek mexico, japan, france, even the polls. (north and south polls)

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How to make a advertising campaign for a book ?

Question by Clint: How to make a advertising campaign for a book ?
I got a assignment to do but i need to know how to make a advertising campaign please HELLP quick i need to hand it in in one week!!

Best answer:

Answer by brand_guru2002
Dear Clint,

I would like to respond this in two cats:
1 If you are an independent publisher
2 If you are approaching a publisher of repute.

For self publishing, it depend eds, which cat is your title. Trade books, Academic, General book.Fiction and non -fiction etc.
Is this your FIRST book?
I suggest you join an association in your location.( Booksellers/Publishers?/etc)
Start with a MAILER
The promote the same with e-mailing. ( offer a pre publication offer of 10% discount)
Contact all the retailers in your area and request them a poster space. and then a display space.
Join a Book club- request them to Discuss about the book on a week end.
Send few FREE copies to News papers, Magazines who feature NEW book information.
Send mailers to all libraries via mailer.
Have enough budget for a “release” function in a good hall, invite about 500 persons, SELL the book at a discount!
However, if you are offering the book to any publishers they will assit you in promoting the same.
Now a days globally it is all author backed promotion.

All the best!
Ravi Shivram
www.brandlifeline.com

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What’s the craziest way of advertising you have ever seen?

Question by Cherry Cherry Boom Boom: What’s the craziest way of advertising you have ever seen?
This woman once legally changed her name to her website to promote it… i think thats a little extreme but if any of u know the person or story, i wanna search it up and save the page.

are there any other crazy ways of advertising you have seen over the past years?

Best answer:

Answer by awesome!!
I’ve seen people with tattoos.

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What is the difference between PR and Advertising?

Question by Teodora: What is the difference between PR and Advertising?
I am in the process of choosing my career and I think it might be PR or Advertising, but I’m not sure which one.

Thank you

Best answer:

Answer by Prakriti
Public Relation:
Your job is to get free publicity for the company. From news conferences to press releases, you’re focused on getting free media exposure for the company and its products/services.
Advertising:
The company pays for ad space. You know exactly when that ad will air or be published.
Public Relation:
You have no control over how the media presents your information, if they decide to use your info at all. They’re not obligated to cover your event or publish your press release just because you sent something to them.
Advertising:
Since you’re paying for the space, you have creative control on what goes into that ad.
Public Relation:
You only submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won’t publish your same press release three or four times in their magazine.
Advertising:
Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release.
I guess you have plenty of differences to choose, BEST OF LUCK.

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