How to make a advertising campaign for a book ?

Question by Clint: How to make a advertising campaign for a book ?
I got a assignment to do but i need to know how to make a advertising campaign please HELLP quick i need to hand it in in one week!!

Best answer:

Answer by brand_guru2002
Dear Clint,

I would like to respond this in two cats:
1 If you are an independent publisher
2 If you are approaching a publisher of repute.

For self publishing, it depend eds, which cat is your title. Trade books, Academic, General book.Fiction and non -fiction etc.
Is this your FIRST book?
I suggest you join an association in your location.( Booksellers/Publishers?/etc)
Start with a MAILER
The promote the same with e-mailing. ( offer a pre publication offer of 10% discount)
Contact all the retailers in your area and request them a poster space. and then a display space.
Join a Book club- request them to Discuss about the book on a week end.
Send few FREE copies to News papers, Magazines who feature NEW book information.
Send mailers to all libraries via mailer.
Have enough budget for a “release” function in a good hall, invite about 500 persons, SELL the book at a discount!
However, if you are offering the book to any publishers they will assit you in promoting the same.
Now a days globally it is all author backed promotion.

All the best!
Ravi Shivram
www.brandlifeline.com

Know better? Leave your own answer in the comments!

Projection in San Francisco for What is 230? GM Volt ad campaign promoting a August 11 press conference

Projection in San Francisco for What is 230? GM Volt ad campaign promoting a August 11 press conference
News advertising
Image by Steve Rhodes
A press conference?

The Detroit News will webcast the press conference at 8 am Central Time

www.detroitnews.com/article/20090811/AUTO01/908110369/114…

www.whatis230.com

(the site features flickr photos, has a link to post #whatis230 to twitter and a facebook group which currently has only 370 members and 50 wall posts – if they knew what they were doing it would have been a fan page)

Ad Age article on the GM Volt site

gm-volt.com/2009/08/08/what-is-230/

A blog

whatis230.blogspot.com
It says info will be available Tuesday morning at

gm-volt.com

There was a similar projection on Market St

And the message wasn’t even clear. It was supposed to be what is 230?

But I didn’t read it that way. I found the site by typing 23 Plug 8-11 into google.

The smiley faced plug doesn’t read as a zero to me.

At least google made some (taxpayer) money on it since I clicked on GM’s sponsored link.

This screenshot was on the main What is 230? site most of Saturday (and is still up on Sunday)

www.flickr.com/photos/ari/3801426205/