An advertising executive thinks that the proportion of consumer who has seen his company’s advertising in news

Question by fasial k: An advertising executive thinks that the proportion of consumer who has seen his company’s advertising in news paper is 0.65. The executive wants to estimate the consumer populatin proportion to with in plus minus 0.05 and have 98% confidence in the estimate. how large a sample should be taken? Best answer: […]

DTC ads in U.S. paying off for Pharmaceutical industry. (News Briefs).(direct to consumer advertising)(Brief Article)(Statistical Data Included): An article from: Canadian Chemical News

DTC ads in U.S. paying off for Pharmaceutical industry. (News Briefs).(direct to consumer advertising)(Brief Article)(Statistical Data Included): An article from: Canadian Chemical News This digital document is an article from Canadian Chemical News, published by Chemical Institute of Canada on October 1, 2002. The length of the article is 2188 words. The page length shown […]

Consumer ad guidelines criticized.(News)(prescription drug advertising): An article from: Family Practice News

Consumer ad guidelines criticized.(News)(prescription drug advertising): An article from: Family Practice News This digital document is an article from Family Practice News, published by Thomson Gale on September 1, 2005. The length of the article is 594 words. The page length shown above is based on a typical 300-word page. The article is delivered in […]