The New Direct Mail? [NBC: 5-20-2011]

Subscribe for news updates every 10 minutes. Like/Dislike, Favorite, Comment, Embed on Blog, Facebook Share, and Tweet this video. Get the word out on this video. Get an email once a day Like on Facebook to get updates Follow on Twitter to get updates – Friday May 20 2011 11:36 am Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalogue distribution, promotional letters, and street advertising. Direct Advertising is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it sends its message directly to consumers, without the use of intervening commercial communication media. The second characteristic is the core principle of successful Advertising driving a specific ‘call to action.’ This aspect of direct marketing involves an emphasis on trackable, measurable, positive responses from consumers (known simply as ‘response’ in the industry) regardless of medium. If the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a Web site, then the effort is considered to be direct response advertising. Direct marketing is predominantly used by small to medium-size
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