The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies


From the Author

Author David Meerman Scott

Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:

• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.


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What are Newsreaders? Bringing the News Directly to You

What are Newsreaders? Bringing the News Directly to You

People need to be in the know. That is why the news was probably invented. Human being need to be updated of what is happening around them, at least, or what is going on around the world. It is remarkable to see how news has developed throughout the history of human civilization. Back in the ancient times, people would only hear pages announce the latest goings-on with the king or the emperor’s realm.


In the modern times, the newspaper emerged as a more powerful and widespread medium for information dissemination. The 20th century gave way to theinvention of the radio and television as yet other potent channels for spreading the latest tidbits. The 90s gave way to the boom of the Internet, which is not continuing to be fastest growing means of getting updated. One of the offshoots of the wonder that is the Internet are newsreaders, bring the news directly to people.


What Newsreaders Are


Newsreaders are basically programs that let people gain access to the world of news. In a way, newsreaders retrieve the news that people prefer to read so that they would not have to manually retrieve them from their original sources. There are two kinds of newsreaders.


During the early times of the internet, which means just a decade ago, the term newsreader particularly referred to software that let users read newsgroups and UseNet’ which are somewhat like online bulletins that keep people posted regarding what is happening with a particular area of interest whether it is about the wars in the middle east or Madonna’s latest album.


Nowadays, the term is also used to refer to news feed readers or aggregators, which in turn are programs that retrieve particular content called feeds. With news feed readers, people would just subscribe to a particular site or a particular section of the site, and the newsreader would automatically retrieve the updates.


What is the difference between the two?


The old newsreaders get news from a newsgroup. As said, newsgroups are like online bulletin boards where people send messages to be seen publicly. People subscribe to newsgroups to discuss a particular topic which could be either general politics, science, music, business, or specific Republicans, Mariah Carey, or Fortune 500 Companies. With newsgroups, the members themselves send the news to the server. When they learn of something new regarding the particular topic of interest, they can update the newsgroup members by posting a message.


On the other hand, news aggregators collect updates from any web content, be it a web site, a blog, or a podcast, that publishes web feeds. Users that like particular web content and would like to keep track of that content’s updates may just subscribe to it using their newsreader. Whenever something new happens to that content, the newsreader is automatically updated, letting the subscriber gain immediate access to the update. The beauty of news aggregators is that people may subscribe to just a particular part of the entire web content they like, thus they may choose to only get updates to that particular portion. This is like having a particular column delivered to them regularly, instead of receiving the whole newspaper all the time.


What Makes Newsreaders Great


Newsreaders are great tools for those who want to be in the know but find it tedious to keep on checking for information. Newsreaders reduce the need for people to manually go to separate websites and forums just to see if something new has happened. This allows people to know about all the things they are interested in using just one program, making news retrieval not only convenient, but easy and fast as well.


Where to Find Newsreaders


There are many newsreaders available throughout the Internet. To know which ones are available to gain access to newsgroups and Usenet, one may simple visit a website that provides information about newsreaders, giving recommendations as to which ones are good for getting updated using newsgroups.


Newsreaders are definitely great tools to keep people in the know. The convenience and efficiency they provide make it appear as if news is delivered directly to you.

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