Question by Japer787: Doning an advertising reveiw and need help answering these three questions?
1-This type of PR program deals with anticipating the possibility of a disaster and how to deal with bad news?
2-This type of posttest has respondents report what advertisements they remember seeing (without assistance) as opposed to a recognition test, which shows respondents ads, then asks if they remember them?
3-The point where advertising gets tired and there is no response, or less response than at the beginning of the campaign?
Answer by wineboy
You do realize that if academics knew a single thing about advertising or marketing they’d get jobs in it and make about 10x what they make “teaching” their uninformed nonsense, don’t you?
I’ve worked in advertising since the 80s and I can barely understand the freaking questions.
The first question is just inane. No PR company (and especially no client) is going to spend money coming up with a plan for something that “might” happen. There are specific methods for getting in front of bad news, so spending the time and money and effort of people to get ahead of speculative “what if” scenarios when there is real work to be done every day is something only a self-impressed academic could possibly think happens.
Post-test? Post what? Oh, you mean after the ads have run? I suppose your beard twit means “unaided awareness.”
This one, I suppose your bearded twit may mean wear out.
By the way, don’t listen to anything this clown has to say. Seriously, he knows less than nothing….
What do you think? Answer below!