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Weekly news from the wonderful worlds of advertising and media. News from 18th – 25th June. Brought to you by Gareth O’Connor @ Whybin\TBWA Auckland.
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Advertising in the News: Paid-for Content and the South African Print Media

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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

• A new introduction discussing recent changes to the world of marketing and PR
• A brand new chapter on mobile marketing
• An additional chapter on real-time marketing and PR
• Updated information on how to measure the success of your campaigns
• A range of new tools
• Fresh case studies

Author David Meerman Scott

Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:


• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.

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There’s a war brewing between Traditional TV Advertising and Online Video Advertising for the hearts and purchases of viewers! PLUS – Surprising research fro…
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Question by canam: Is the main stream media obsolete since becomming an advertising agency for?
Obama? Glenn Beck and Fox news vetted Jones, and that led to his resignation. The mainstream media did not report on Jones until he resigned. Seems to me the main stream media is now irrelevant and obsolete. What say you?
stinkey cindy-whos stupid? Fox news is cable news. main stream media are newspapers, weekly news magazines, CBS, NBC, ABC

Best answer:

Answer by jim s
True colors, sneaky (wait n see), Monday morning quarterbacking.
Not at all surprised. Subterfuge is the game plan.
They waited to hoist the “Jolly Roger”.
Stinking pirates

What do you think? Answer below!

http://www.seriousnews.ca – Serious News produces advertising videos for Social Media. Serious News Winnipeg was hired to produce 5 ad spots for an upcoming …

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40 years on from Watergate, journalism has gone through tectonic shifts that affect how reporters get their stories. We examine those shifting ethical grounds with gawker.com senior reporter John Cook. We discuss topics ranging from Christopher Hitchens, Barbara Walters, the FOXNews mole, the Church of Scientology, the Sandusky trial and more–always with one eye on the place for integrity in journalism in the ‘gotcha!’-age. John is not afraid to demystify his subjects–even when he happens to admire them–and be an advocate for truthful media. It’s a striking discussion. GUEST BIO: John Cook is a senior reporter for Gawker Media and has worked as a TV reporter and writer for Radar magazine, Mother Jones and the Chicago Tribune. ADD’L LINKS: twitter.com gawker.com blogs.villagevoice.com EPISODE BREAKDOWN: 00:01 The uncensored obituary–demystifying Mike Wallace. 00:37 Welcoming John Cook. 04:30 To Catch a Predator and the ethics of journalism collaborating with law enforcement. 07:30 Barbara Walters coverage of Assad and Syria. 10:11 Eulogizing Christopher Hitchens with honesty. 15:02 Is there a place for disparaging people you disagree with in journalism? 16:45 The Clinton impeachment and the punishable offenses of a president. 20:57 The temptation to shut up and follow the party line. 21:37 Barack Obama and the fast and furious controversy. 22:39 The Fox Mole, infiltrating Bill O’reilly for Gawker and the repercussions. 27:51 If Watergate was reported today…paying for …
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We take a look at the media frenzy surrounding the Chilean miners’ rescue that captivated viewers around the world and we explore the phenomenon of consumer- generated advertising.
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Question by juwonmofin: I just launched a clothing company. How do i get media exposure without advertising?
I just launched a clothing company . How do I get into the right magazines without having to pay for advertising. I was thinking along the lines of a product review. What does this process entail. Do I write to the editor of the magazine. Do I package my products as a gift? Help I have no answers.

Thanks

Best answer:

Answer by bucsfan
All of your major mags will have web sites, you can submit material through there, the other way is have your friends (or coworkers) model your clothing, take pics and submit them that way. They are always looking for new talent, good luck…..

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Question by Lida: Do you think this affects the ability of news media to uphold their social responsibilities?
Many news media now attempt to increase popularity by adding entertainment value along with information-based news.

Best answer:

Answer by Robert Bobo
Where have you been news has been infotainment for decades it started after major companies realized that hard news usually effects their bottom line negatively. They bought up interest where they could and where they couldn’t they bully with advertising dollars. This has turned news into prepackaged dreck most people ignore.

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