The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies


From the Author

Author David Meerman Scott

Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:

• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.


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Is it illegal to advertise another company on a Social Studies homework without permission from the company?

Question by Big Jad: Is it illegal to advertise another company on a Social Studies homework without permission from the company?
Okay, I know this is the most random question on Earth…..

But for my Social Studies homework (we have to write a news report on Africa), I was trying to make it kind of funny so I put some pictures of Geico and other companies on it….yes, I was trying to make fun of Geico, but I didn’t write anything offensive. Is this illegal or against any rules or anything?

Best answer:

Answer by The One
As long as you don’t sell you paper or make profit on it and indicate that the Logo is Geico’s and Geico’s property and you didn’t alter the logo or used it in any other way than to represent the company it should be fine.

Know better? Leave your own answer in the comments!

Do you think this affects the ability of news media to uphold their social responsibilities?

Question by Lida: Do you think this affects the ability of news media to uphold their social responsibilities?
Many news media now attempt to increase popularity by adding entertainment value along with information-based news.

Best answer:

Answer by Robert Bobo
Where have you been news has been infotainment for decades it started after major companies realized that hard news usually effects their bottom line negatively. They bought up interest where they could and where they couldn’t they bully with advertising dollars. This has turned news into prepackaged dreck most people ignore.

Give your answer to this question below!

Carlsberg’s Social Experiment

Carlsberg’s new advertising campaign is putting unsuspecting couples in the hot seat. What would you do when walking into a movie theater only to see two available seats surrounded by 148 badass biker dudes? Would you sit down? Would you run away? Maybe the real question isn’t what would you do? The real question is do you have the balls to be yourself and to be a real man in any situation? Bravo Carlsberg, fantastic social experiment. visit www.carlsberg.com
Video Rating: 4 / 5

Google I/O 2011: Programming Well with Others: Social Skills for Geeks

Brian Fitzpatrick & Ben Collins-Sussman Are languages, compilers, debuggers, and algorithms all you need to be a successful software engineer? In a perfect world, those who produce the best code should be the most successful. Unfortunately, we live in a world of imperfect people, and collaborating with others is at least as important as having great technical skills.
Video Rating: 4 / 5

This Week in Social Media – Gregarious Narain, VP of Product at Klout

This week we have Gregarious Narain, VP of Product at Klout. For more information, show notes, and an upcoming schedule, go to www.thisweekin.com. This week we have Gregarious Narain, VP of Product at Klout. Sean Percival and Judalina Neira host This Week in Social Media Thursdays at 11am PT, and Mike Bracco reports on the news. Follow This Week in Social Media on Twitter: twitter.com Follow ThisWeekIn Network on Twitter: twitter.com Connect with the Hosts on Twitter: Sean Percival – twitter.com Judalina Neira – twitter.com Mike Bracco – twitter.com SPONSOR INTRO PicClick INTRODUCTION: Welcome to This Week in Social Media, a show with better reception than the iPhone 4. Today’s guest is Gregarious Narain, VP of Product at Klout TOPICS: Facebook Movie Trailer The Death of the Social Network phone, the Microsoft Kin Neighborgoods goes nationwide FEATURED SOCIAL APP: Networked Blogs SPONSORED INTEGRATION Find Judalina a date on PicClick (Plenty of Fish) picclick.com INTERVIEW Gregarious Narain, VP of Product at Klout and Co-Founder of LilGrams.com. NEWS Gay Social Network Fabulis Gets Backing from Geocities Founder Fabulis offers easy Facebook login. Gives wider range of “tagging” than heterosexual sites. Ad.ly Moves Into Twitter Apps LA based in-stream advertising platform Ad.ly has just announced that they have launched an ad network for third-party Twitter app developers. Ad.ly current provides in steam ads on Facebook, Twitter and Myspace. Called Ad.ly for Apps, the new