Every book (and author) needs a press release that announces the book’s arrival. It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available.
And yet, too many authors (and some publishers) don’t know how to write one that communicates the right information to the right people. This is usually because they aren’t clear on the purpose of their press release and what information they should or shouldn’t include. As a result, they lose valuable opportunities for exposure by distributing a document that doesn’t have the right information in the accepted and expected format.
“Get Your Book in the News: How to Write a Press Release That Announces Your Book” teaches you — step-by-step — how to write a press release for your book launch that isn’t a waste of time, energy, and money. You won’t just learn how to do it, though. You’ll also learn (and understand) why you should do it and why you should do it a specific way.
You’ll discover common mistakes and how to avoid them. You will learn from a “before” and “after” editing experience – a bad example turned into a good one. And you’ll get examples from several genres to use for guidance when you write your own book announcement press release.
If you follow the instructions in this book, your book’s press release will be an effective tool you can use to gain priceless media and other exposure for your book.