Question by Teodora: What is the difference between PR and Advertising?
I am in the process of choosing my career and I think it might be PR or Advertising, but I’m not sure which one.
Answer by Prakriti
Your job is to get free publicity for the company. From news conferences to press releases, you’re focused on getting free media exposure for the company and its products/services.
The company pays for ad space. You know exactly when that ad will air or be published.
You have no control over how the media presents your information, if they decide to use your info at all. They’re not obligated to cover your event or publish your press release just because you sent something to them.
Since you’re paying for the space, you have creative control on what goes into that ad.
You only submit a press release about a new product once. You only submit a press release about a news conference once. The PR exposure you receive is only circulated once. An editor won’t publish your same press release three or four times in their magazine.
Since you pay for the space, you can run your ads over and over for as long as your budget allows. An ad generally has a longer shelf life than one press release.
I guess you have plenty of differences to choose, BEST OF LUCK.
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