Why doesn’t Fox news advertise itself as the biggest in CABLE news?

Question by Frauloon Bachmann: Why doesn’t Fox news advertise itself as the biggest in CABLE news?
Instead of saying in it’s constant self promotional commercials as the ”biggest name in news’? Would it be more ‘fair and balanced’ to put the word CABLE in there?

Best answer:

Answer by scotgirl60
Because they have more viewers than any other news show, on cable or regular tv, that’s why.

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From a wiki article:

In the third week of January 2010, Fox News was the highest rated basic cable channel in primetime. This marked the first time that a news network led the primetime ratings, beating out entertainment networks such as ABC, NBC, and CBS. [40] Also in January 2010, Public Policy Polling reported that Fox News was the most trusted television news network in the country with 49% of respondents stating they trust Fox News.[41]. Fox also scored the lowest level of distrust with only 37%, and was the only network to score a net positive in that regard, with a +12%. CNN scored second in the poll with 39% of those polled stating that they trusted the network, and 41% stating distrust, a -2% net score. [42]

http://en.wikipedia.org/wiki/Fox_News_Channel#Ratings_and_reception

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Facts are facts, even if you libs disagree with them.

Know better? Leave your own answer in the comments!

Why would someone want to advertise on a local news show that runs from 5-7?

Question by Queenie: Why would someone want to advertise on a local news show that runs from 5-7?
I work for a company where we are to sell advertising on a local news channel that runs from 5-7PM. Now most of my objections have been because of the time slot (and they feel that no one is in front of a TV watching at that hour), the cost (it costs more than adveritsing on cable) and the fact that it is still a very new show (meaning lack of engaged audience) the last and final problem is that the newscast runs from 5-7 like I said before but during the rest of the day all that runs on the particular channel is INFOMERCIALS. So, could someone please tell me why someone would want to adveritse on this channel and/or if they have any ideas to get people to advertise on this channel. Thanks.

Best answer:

Answer by mamakin
Do you have to determine the best target market for your advertise? Who are the station’s targeted viewers? I would guess that SAHMs and the retired would be the most likely. I know I started watching local news when I became a SAHM, and most of the elderly folks I know watch local news. Some people may put on the local news when they come home. You could start with advertisers who would be relevant. Maybe carpet cleaners or other home services, taxis… You could also look for advertisers based on the content of the news program. Are there restaurant or movie reviews? Our local news has a green feature. Watch other local news programs and see who their advertisers are. Try to come up with some equation that makes the cost seem more palatable. X price per viewer or something like that.

I think that the sale of this product may be a process. You will have to call people and follow back up to generate the buzz for your station. The first call might just be inquiring if they are familiar with the news program. Ask them if they will watch it for you in the next week. Say you are genuinely interested in the program and people’s opinion and tell them why you think it is so great. Be sincere, if you can’t get a bit excited about the product you probably won’t be able to sell it. Find out what sets this news program apart from other local programs – is it the newscasters, in-depth features on local concerns?

What do you think? Answer below!