How to make a advertising campaign for a book ?

Question by Clint: How to make a advertising campaign for a book ?
I got a assignment to do but i need to know how to make a advertising campaign please HELLP quick i need to hand it in in one week!!

Best answer:

Answer by brand_guru2002
Dear Clint,

I would like to respond this in two cats:
1 If you are an independent publisher
2 If you are approaching a publisher of repute.

For self publishing, it depend eds, which cat is your title. Trade books, Academic, General book.Fiction and non -fiction etc.
Is this your FIRST book?
I suggest you join an association in your location.( Booksellers/Publishers?/etc)
Start with a MAILER
The promote the same with e-mailing. ( offer a pre publication offer of 10% discount)
Contact all the retailers in your area and request them a poster space. and then a display space.
Join a Book club- request them to Discuss about the book on a week end.
Send few FREE copies to News papers, Magazines who feature NEW book information.
Send mailers to all libraries via mailer.
Have enough budget for a “release” function in a good hall, invite about 500 persons, SELL the book at a discount!
However, if you are offering the book to any publishers they will assit you in promoting the same.
Now a days globally it is all author backed promotion.

All the best!
Ravi Shivram
www.brandlifeline.com

Know better? Leave your own answer in the comments!

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Every book (and author) needs a press release that announces the book’s arrival. It is the essential media relations tool that accompanies review copies or tells the media and other key influencers that your book is available.

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Image by LongWayMaybe
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