DTC ads in U.S. paying off for Pharmaceutical industry. (News Briefs).(direct to consumer advertising)(Brief Article)(Statistical Data Included): An article from: Canadian Chemical News

DTC ads in U.S. paying off for Pharmaceutical industry. (News Briefs).(direct to consumer advertising)(Brief Article)(Statistical Data Included): An article from: Canadian Chemical News

This digital document is an article from Canadian Chemical News, published by Chemical Institute of Canada on October 1, 2002. The length of the article is 2188 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: DTC ads in U.S. paying off for Pharmaceutical industry. (News Briefs).(direct to consumer advertising)(Brief Article)(Statistical Data Included)
Author: Milan Korcok
Publication: Canadian Chemical News (Magazine/Journal)
Date: October 1, 2002
Publisher: Chemical Institute of Canada
Volume: 54 Issue: 9 Page: 11(1)

Article Type: Brief Article, Statistical Data Included

Distributed by Thomson Gale

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Portable Network Graphics: Raster Graphics, Image File Formats, Lossless Data Compression, Graphics Interchange Format, Recursive Acronym, RGB Color Model, Usenet Newsgroup

Portable Network Graphics: Raster Graphics, Image File Formats, Lossless Data Compression, Graphics Interchange Format, Recursive Acronym, RGB Color Model, Usenet Newsgroup

High Quality Content by WIKIPEDIA articles! Portable Network Graphics (PNG) is a bitmapped image format that employs lossless data compression. PNG was created to improve upon and replace GIF (Graphics Interchange Format) as an image-file format not requiring a patent license. It is pronounced /?p??/ or spelled out as P-N-G. The PNG acronym is optionally recursive, unofficially standing for ?PNG’s Not GIF?. PNG supports palette-based (palettes of 24-bit RGB or 32-bit RGBA colors), greyscale, RGB, or RGBA images. PNG was designed for transferring images on the Internet, not professional graphics, and so does not support other color spaces (such as CMYK).

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