What is an effective way to advertise on the net?

Question by Robert H: What is an effective way to advertise on the net?
I have a sporting goods based online retail buisness, I sell optics, firearm accessories, and game calls. My site is camascreekoutdoors.com (Camas Creek Outdoors) and I have worked out all the bugs I can find and am ready to advertise. My buisness is totaly internet based, where would I get the most bang for my buck and are there ways to get my website out there for little or nothing?

Best answer:

Answer by imisidro
You need to think of two things:

– Getting TARGETTED TRAFFIC (those interested in what you actually offer, not those get-100000-hits-for-$ 29.99 types of sites which is useless traffic)

– CONVERTING those visitors to buyers (getting them to your website is one thing; but making them actually buy is another thing)

You can use pay per click advertising in the search engines to reach audiences looking for your products. You can use Google Adwords http://www.google.com/adwords or Yahoo http://searchmarketing.yahoo.com

Here are some shoestring marketing ideas that can help you get the visitors you need at the least cost possible:

1. Create the best content you can with the best products you can possibly offer. Your content is your best advertisement – if visitors love your content, then they will go back and spread the word to others.

2. Make it easy for users to recommend your site. Viral marketing is very important — and easy to tap on the Web. But give your users the tools. Get a Recommend this Site script from websites such as cgiscripts.com and similar directories of scripts. Some even go as far as giving incentives to those who recommend the site to their friends. If only 10 people go to your site, but these 10 people invite 10 more – that’s additional traffic that you get for FREE!

Recommend Site Scripts (various) http://php.resourceindex.com/Complete_Scripts/Website_Promotion/Recommend_Site/
Big Nose Bird Recommend this Site http://bignosebird.com/carchive/birdcast.shtml
CGI Resource Index http://cgi.resourceindex.com/Programs_and_Scripts/Perl/Website_Promotion/Recommend_Site/
Hostscripts http://www.hotscripts.com/PHP/Scripts_and_Programs/Site_Recommendation/index.html

3. Rank well in the search engines (organic search results, not the pay per click). SEs can be a big source of traffic. The key is to create the best content in your niche. If you have good content, other websites will gladly link to you and offer your site as a resource to their audience. Check the on-page factors and be sure to get linked from authority sites in your topic area.

If you are going to read only one piece on search engine optimization, I suggest you read Brett Tabke of WebmasterWorld.com’s “Successful Site in 12 Months with Google Alone: 26 steps to 15k a day.” http://www.webmasterworld.com/forum3/2010.htm

4. Send out press releases. While outfits charge as much as $ 650 per release, there are free press release submission places on the Web. Press releases allow you to (a) attract media attention; (b) get more back links to your website without sending each website an email request; and (c) get more visibility especially if your press release gets in Google News or Yahoo News.


5. Submit articles. Write articles and submit them to websites accepting author submissions. You get exposure for your business; establishes you as an authority in your field, and allows you to get backlinks for your website. If 50 websites publish your article and it contains a link back to your website, then you easily get 50 links from a single article. The more links you have, the greater your chances for increasing your search engine rankings.

Here is a comprehensive list of where to submit your articles http://answers.yahoo.com/question/;_ylt=AhzreGmnCUicOoyedqypscUjzKIX?qid=1006022407481

6. Improve your conversion. Getting visitors is one thing; getting them to buy your products is a whole different story. Read the article ” How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site ” http://www.powerhomebiz.com/092006/ecommerce.htm for tips on how to improve your conversion rates.

7. Post a link to your site for free where it is allowed (always read the Terms of Use). Examples are:

Craigslist http://www.craigslist.com
Google Base http://base.google.com
Classifieds for Free http://www.classifiedsforfree.com/…
Text Link Exchange http://www.txtswap.com/
Recycler.com http://www.recycler.com/
Yahoo Classifieds http://classifieds.yahoo.com/
US Free Ads http://www.usfreeads.com/

Know better? Leave your own answer in the comments!

What is the most effective way to advertise on the Internet?

Question by Honez: What is the most effective way to advertise on the Internet?
I’m trying to establish a new clothing brand, and I would like to know what would be the best way to advertise it. Any suggestions would be greatly appreciated.

Best answer:

Answer by ratmisdabomb
ads!! pop up!! anything man, just start shellin out $ $ $ for advertising space and hope that it pans out.

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The most effective way to advertise my local small business on a low budget?

Question by Julia: The most effective way to advertise my local small business on a low budget?
Hi. I just opened a Japanese restaurant in San Francisco. As a small local business on a low budget, what is a most effective way to advertise my business? I have done some research in Google, but I haven’t found much useful tips. Any small business owners out there could provide me some suggestions? Really appreciated.

Best answer:

Answer by xcourtney73x
-Newspaper Advertisements
-Business Fliers
-Call local news, sometimes they advertise for cheap
-Phone Book Adds
-Free Food (Letting the people try your product)

Know better? Leave your own answer in the comments!

Writing Effective News Releases: How To Get Free Publicity For Yourself, Your Business, Or Your Organization

Writing Effective News Releases: How To Get Free Publicity For Yourself, Your Business, Or Your Organization

Would you like to have your business featured in hundreds of newspapers and magazines, and on radio and television stations around the country? Would you like your name, service, event, or organization advertised at little or no expense? You can with a good news release. The author gives clear, step-by-step instructions to help you understand the essential elements of a good news release and provides numerous examples that have proven to be successful. You will learn what information to include and what mistakes to avoid, how to structure the release for greatest effect and how to incorporate news values that will make your news release newsworthy and spark the interest of editors and program directors. Includes dozens of valuable tips on dealing with the media to assure the best results from your efforts. A must for any business, club, or organization.

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How effective is newspaper advertising?

Question by Dave: How effective is newspaper advertising?
I need to know how effective advertising is in news papers (National or regional), i just need an average number but figures and statistics would be great, if possible?

Best answer:

Answer by 1233345
its very effective for local and larger companies to help advertise themselves to a wider audeince.

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75%~ Create Profits With An Effective MasterMind Group
How to Create a Fun, Effective and Powerful MasterMind Group. Napoleon Hill revealed the power of MasterMind groups for wealth creation in Think And Grow Rich. Learn how create an Effective group for fun or profit.
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