The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies


From the Author

Author David Meerman Scott

Forget What You Know About PR: The New Rules of Media Relations
If you’re still following the traditional PR methods, I’m sure you’re finding that they are much less effective. To be much more successful, consider and use the new rules of media relations:

• Non-targeted, broadcast pitches are spam.
• News releases sent to reporters in subject areas they don’t cover are spam.
• Reporters who don’t know you yet are looking for organizations like yours and products like yours- make sure they will find you on sites like Google and Technorati.
• If you blog, reporters who cover the space will find you.
• Pitch bloggers, because being covered in important blogs will get you noticed by mainstream media.
• When was the last news release you sent? Make sure your organization is busy.
• Journalists want a great online media room.
• Include video and photos in your online media room.
• Some (but not all) reporters love RSS feeds.
• Personal relationships with reporters are important.
• Don’t tell journalists what your product does. Tell them how you solve customer problems.
• Follow journalists on Twitter to learn what interests them.
• Does a reporter have a blog? Read it. Comment on it. Track back to it (send a message whenever you blog about a subject that the reporter blogged about first).
• Before you pitch, read (or listen to or watch) the publication (or radio or TV show) you’ll be pitching to.
Once you know what a reporter is interested in, send them an individualized pitch crafted for their needs.


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If the kids : Life is now – Official video

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Video Rating: 4 / 5

Best UFO and ET Video Evidence – Jaime Maussan LIVE

Mexico Television Journalist Jaime Maussan rose to prominence as the General Director and Anchorman of Latin America’s television version of the news show “60 Minutes.” Jaime became the center of attention during the 1991 solar eclipse when he and his news program became the primary investigators of the greatest mass UFO sighting in human history which took place during the solar eclipse over Mexico City. Now over a decade and a half later, Jaime has collected the largest selection of UFO videos in the world and in this presentation will present the best UFO video evidence he has found along with the results from image testing to authenticate each video. The X-Conference is pleased to welcome Television Journalist Jaime Maussan The X-Conference is produced by X-PPAC (Extraterrestrial Phenomena Political Action Committee) and The Paradigm Research Group, who’s mission is to educate Congress, the Press and the Public about the Government imposed “Truth Embargo” and to bring about formal acknowledgment by the US Government of an Extraterrestrial presence engaging the Human Race – Full Disclosure. UFOTV is pleased to present all of the presentations that were given by all the invited speakers at each of the X-Conference events over the years. We apologize for the commercials during this online presentation. As stated on our main channel page, the advertising revenue from this program helps to cover the heavy production costs of putting on the on-going X-Conference events
Video Rating: 4 / 5